About this course: In this course, we lay the groundwork for your field plan － the plan to contact the voters you need to vote for you on Election Day. Specifically, in this course you will:
- Project the number of votes you need to win;
- Estimate the number of base voters whose votes you can count on;
- Estimate the number of voters in your persuasion universe (the people you will try to convince to vote for you).
When to take this course: The goal of your entire campaign is to earn the votes you need to win. So calculating the number of votes you’ll need should be one of your very first steps.
To take this course now:
ALL OUR COURSES
Decide to Run
So you think you want to run? This course will help you decide if running for office is right for you (and your family), determine what office to run for, and chart a path forward!
Get on the ballot, expand your network, and learn how to effectively ask for help. These courses will help you create a solid foundation for a strong campaign.
Fundraising & Finance
You’ll need money to win. Learn how to raise money, manage your budget, and make sure you follow all of the laws while you do it.
Don’t stop the presses! Get your campaign covered, instead. Earn media coverage and use social media and email to reach supporters and persuade new voters.
It all comes down to getting the votes you need on Election Day, and talking to voters one-on-one is the most effective way to earn their votes.
Ok, your campaign is serious now–time to solidify your support with unions, get your schedule organized, and learn how to make the most of events. It’s go time!