NDTC Blog

Forgive the sarcasm with a click bait title. The past few weeks we’ve seen a lot of articles touting some truly amazing tools to help candidates win elections. Most of the recommendations are impressive and can be very effective, but really only with campaigns that have the budgets and expertise to use them correctly.Most candidates don’t have the means to afford many of the “newest” technologies, nor do they have the expertise to use them to the fullest extent. In our opinion, there is still only one “best” tool available to win a campaign: A comprehensive Campaign Plan. Yep. The old school campaign plan is the most important tool any candidate can have to help them win their election. Every campaign, large or small, needs one.Think about it for a minute. How else do you know...